Average recommendation position
Not found#6
The situation
Northstar HR appeared as a source in AI answers about HR software, yet was rarely named when buyers asked which platform to choose. Being cited was being mistaken for being chosen.
What we did
- Mapped 20 buying questions across awareness, comparison and decision stages.
- Tracked every question weekly across ChatGPT, Claude, Gemini and Perplexity, with extended depth to 50 recommendations.
- Identified the comparison pages, directories and review sites shaping each answer.
- Prioritised the sources with the strongest influence and the weakest coverage of the brand.
The results
Presence rate across tracked questions
12%68%
Top 10 rate
0%54%
Share of voice against three competitors
4%22%
“We finally had an answer for the board when they asked where we sit inside ChatGPT - with the screenshots to prove it.”
See where AI puts your brand today
Every result on this page comes from dated, controlled tracking runs with the evidence attached.
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